Rich SMS or rich message
Today, 87% of French people claim to have a smartphone. Integrating a hypertext link to a classic SMS, referring to a web page, is therefore relevant for a communication operation.
This type of message offers an impressive success rate, since it has an opening rate of more than 95% and a click rate of about 20%. It is therefore 4 times more effective than sending a link by e-mail.
The clickable link redirects the recipient to a mobile web page with content that can be personalised. For example, a unique QR code can be used to take advantage of a discount, withdraw an order or access an event.
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01
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Define your objectives
What do you want to achieve? Generate web traffic? Collect customer reviews or information/documents?
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02
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Customise your content
You can customise both the body text of the SMS and the content of the web page generated via the link.
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03
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Create a list of contacts
Which target group do you want to reach in particular? Your entire database? The 25-35 year olds? The inhabitants of the Paris region?
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04
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Analyse your performance
Follow the delivery of your
your campaigns in real time,
thanks to the sending statistics,
acknowledgements of receipt, etc...
Some examples of enriched messages
ATOUTLOC
To finalise your contract, please send us the driver's details and a copy of his driving licence via the following link: https://smsform.mobi/abc
CHR de PROVINCE
Your ambulatory surgery appointment on 13 March at 9am.
Access to the patient car park by scanning your QR Code.
https://smscode.mobi/abc
Your vehicle is almost 4 years old.
Benefit from a 15% discount on your technical control and drive safely: https://smsweb.mobi/abc
Have a safe journey with COOLCAR!
Stop at 36111
Special offer for TOUSSOSTORE customers ! Discover your discount coupon via the following link:: https://smspage.mobi/abc
and present it in shop.
Stop at 36111
With ASSUR TRANQUILLE, whatever your situation, there is a health insurance formula adapted to your needs.
Consult our offers via the following link: smslink.mobi/abc
Stop at 36111
ASSURANSSTOURIX
Your opinion is important to us! Fill in the following form to tell us about your experience and to evaluate us: https://smsform.mobi/abc
Let's illustrate with
use cases
FORM
Adding a form content allows you to collect information and/or documents (image, PDF) from your recipients. A short link is generated to redirect the recipient to this content hosted on our servers.
HTML CONTENT
Adding HTML content allows you to create a web page from a rich text editor or using HTML. A short link is generated and allows the recipient to be redirected to this content hosted on our servers.
EXTERNAL LINK
Adding a link type content, allows you to create a shortcut link to a resource available on the web. This shortened link is generated to preserve the maximum number of characters available for typing your message.
MEDIA CONTENT
Adding a media content is the equivalent of an MMS, it allows you to create a content with an image and text. A short link is generated and allows the recipient to be redirected to this content hosted on our servers.
BARCODE / QR CODE
Adding a barcode or QR Code content, allows you to create a QR Code or a barcode from a text. A short link is generated and redirects the recipient to this content hosted on our servers. creation-account
